How ITT Tech Sold Itself To Students

How ITT Tech Sold Itself To Students

http://wlrn.org/post/youre-dealing-one-call-close-how-itt-tech-sold-itself-students

‘You’re Dealing With A One-Call Close:’ How ITT Tech Sold Itself To Students

By ROWAN MOORE GERETY 

Before he moved to Miami, Waltter Teruel sold antiques and life insurance in New York. Working as a recruiter at ITT Technical Institute in Hialeah was a welcome change. “I mean, if you’re a salesperson, you have to lie through your teeth,” he said, “but in this case, it’s one of the sales where you actually don’t have to lie at some point.”

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